‘Michael’ Teaser Traffic Racks Up 116M+ Views In First 24 Hours, Record Trailer Launch For Lionsgate

After making its debut to the world, the teaser trailer for Michael, soared to 116.2 million views worldwide in its first 24 hours. That's the largest 24-hour trailer launch ever in Lionsgate's history and the most viewed trailer for any music biopic or concert movie in motion picture history.