2025 Week 41 Women Crush Wednesday - Umeokeke Belinda Rita

When it comes to creative hustle, grit, and growth, Belinda Rita Onyinyechukwu (Umeokeke) is one of those names that deserves to be on your radar. She works behind the scenes and on the ground — as a filmmaker, content creator, and line producer — and her credits show both range and depth.

Belinda has served as 2nd Assistant Director (2nd AD) on several notable productions: Ori Rebirth, Jagunjagun, Agesinkole, Iyalode, 7Doors.

She’s also been 2nd AD on Alakada B & B and Assistant Director (AD) on Anikulapo. These roles are no small feat — it means coordinating logistics, managing set operations, making sure the vision is followed, and ensuring that all the moving parts come together.

Beyond her AD roles, Belinda is a content creator and storyteller. Her social media (@thespian_belinda) shows bits of her mindset, her work in progress, behind-the-scenes moments, and reflections on what it means to be an artist in an evolving industry. It’s not just about credits — it’s about how she moves, how she thinks, and how she builds.

Why She Stands Out

Versatility: She moves between roles (AD, 2nd AD, line producer) depending on what the project demands.

Hands-on: She’s not just giving direction — she’s in the trenches, ensuring things run smoothly.

Vision: Her public presence gives glimpses of ambition — the kinds of stories she wants to tell, the standards she wants to bring.

Determination: To get to these roles in Nollywood today requires persistence, often working through many unseen tasks before those big credits surface.

Belinda’s path suggests she’s on a trajectory toward bigger creative control. Whether that’s directing, producing more original content, or writing, the foundation she’s building is solid.