The National Orientation Agency (NOA) has come under fire after promoting Love in Every Word: The Wedding, the latest Nollywood production from veteran filmmaker Omoni Oboli, on its official social media account.
The post, shared on X (formerly Twitter) on Monday, described the film as “much-anticipated” and celebrated its rapid online success, noting that the sequel garnered six million YouTube views within 24 hours and surpassed 13 million views in its first week. The agency also praised the cast, including Patience Ozokwo, Bamike Olawunmi (Bam Bam), and Uzor Arukwe, emphasizing the film’s exploration of “love, resilience, entrepreneurship, and innovation.”
However, the move quickly sparked outrage online, with Nigerians questioning whether promoting a commercial movie aligns with NOA’s official mandate.
“Is this really the work of the National Orientation Agency? This country has no manual,” @real_white wrote.
@Dr_Wealth added: “This is supposed to be a tool for public enlightenment, yet this is what they’re showcasing during a critical period.”
Others expressed deeper concerns about priorities and social impact. @Micah commented, “Why is Nigeria’s chief orientation agency posting entertainment content while the nation faces serious divisions along tribal and religious lines?”
@Chief_Substance called it “a clear case of misplaced priorities,” while @Ola argued, “Our youths are being radicalized to hate their country and themselves, and this is the content the agency chooses to promote?”
Love in Every Word 2, a sequel to Oboli’s March 2025 release, tells the story of Chioma and Odogwu, played by Bamike Olawunmi Adenibuyan and Uzor Arukwe, navigating love, cultural differences, and personal growth.
The backlash raises questions about the role of government agencies in balancing public education with social media engagement, and whether official platforms should be used to promote entertainment content.