Laju Iren Rallies Fans for "Onobiren" Ahead of March Release: "Good Intentions Are Not Enough"

As the countdown to the highly anticipated premiere of Onobiren (A Woman’s Story) begins, filmmaker Laju Iren is making a candid and urgent appeal to her audience.

With the film set to hit cinemas on March 6, 2026, the visionary behind Laju Iren Films took to Instagram to pull back the curtain on the harsh realities of the cinema business, urging fans to move beyond "good intentions" and take action through pre-orders.

The "David vs. Goliath" Battle

In a heartfelt and transparent series of posts, Iren explained that the survival of independent films depends almost entirely on their opening week performance.

"Films don’t have permanent times or automatic show times in cinemas," she wrote. "In this business, the first week of a film makes or mars it. It determines whether it is worth good show times or not, whether it is even going to remain or not."

Describing her production house as "David in a Goliath industry," Iren emphasized that for an independent film to compete with global blockbusters, the strategy must be different. The goal? To sell out cinema halls before the film even officially opens.

A Star-Studded Lineup

The buzz surrounding Onobiren is already significant, thanks in part to its powerhouse cast. The film features a blend of Nollywood royalty and contemporary stars, including Patience Ozokwor, Norbert Young, Bisola Aiyeola, Deyemi Okanlawon, Ruby Akubueze, Chude Jideonwo, Temitope Tanpe Aje, and Desmond Bryce.

Despite the star-studded ensemble, Iren is leaving nothing to chance. She noted that while she is grateful for the goodwill of her fans, the industry operates on numbers. "It’s not personal, it’s business. The cinemas have the right to give the best shots to films that are actually making money."

How to Support: Pre-Orders Open This Friday

The call to action is simple: Buy early and buy for others. Iren encouraged supporters to not only secure their own seats but to gift tickets to friends, family, and even strangers to ensure the film maintains a strong presence in theaters.

Key Details for Fans:

Pre-orders Begin: This Friday

Where to Buy: Onobiren.com

Cinema Release Date: March 6, 2026

"You will be proud of us eh!!! I no fit lie for you!" Iren concluded, promising that Onobiren will be a story that resonates deeply with its audience. For fans of Laju Iren’s previous work, the message is clear: if you want to see "A Woman’s Story" succeed, the time to act is now.